There's finally a simple and free resource for determining website traffic at most domains. Compete Inc. uses its panel of two million users to estimate traffic at hundreds of thousands of websites.
Compete's Snapshot service shows the traffic trend over the past 12 months plus a more detailed snapshot of the current month that includes pages viewed and length of stay (see Emigrant Direct example below).
Using Snapshot, we found 31 financial institution sites with one million or more unique users in September:
Rank/Unique Visitors (millions)
1) 17.1 Bank of America
2) 16.7 PayPal
3) 11.9 Chase
4) 11.4 CapitalOne
5) 11.3 Citibank
6) 10.0 Wells Fargo
7) 6.2 Discover Card
8) 5.6 American Express
9) 5.3 WAMU
10) 5.0 Wachovia
11) 4.1 LendingTree
12) 4.0 Fidelity
13) 3.8 US Bank
14) 2.9 Geico
15) 2.3 ING Direct
16) 2.2 Countrywide
17) 1.9 Progressive
18) 1.8 National City
19) 1.8 MBNA (Bank of America)
20) 1.8 Vanguard
21) 1.7 USAA
22) 1.6 FirstUSA (Chase Bank)
23) 1.5 Allstate
24) 1.4 Fifth Third
25) 1.3 Suntrust
26) 1.3 State Farm
27) 1.2 E*Trade
28) 1.2 Schwab
29) 1.0 Navy FCU
30) 1.0 HSBC
31) 1.0 BB&T
Also, PNC Bank and Key Bank both had just under 950,000 unique visitors.
Source: Compete Inc., 6 Nov. 2006, <snapshot.compete.com>